For years, Volvo's promise to its customers is that it will do everything in its power to keep occupants safe via a series of reliable safety features. Volvo's experimented with different advertising campaigns in the past that have a focus other than safety, but the strong draw customers have toward new Volvo vehicles remains the same: that Volvo vehicles are a safe choice for the road.
The Swedish automaker has changed owners and tried the sexy ad route, but as the company continues to mature, Volvo's decided to optimize on its strength and reputation for safety with a bolder ad campaign. The company will hire a new ad agency to execute the plan.
Some say that Volvo's decided that being safe is better than being sexy. We thought about it, and we know that sexy isn't all just about the look. Being sexy means being smart, and being safe means being smart. So, wouldn't it make sense to say that Volvo is both safe and sexy?
Several Volvo buyers, according to Edmunds.com, are an older crowd of 55 years and above. Volvo's new ad campaign hopes to also target the other end of the age spectrum; we'd love it if we could serve even more people at Patrick Volvo in the Chicago, Palatine, Naperville, and Hoffman Estates, IL areas, so we're excited for Volvo's future--that includes some new vehicles making their way into showrooms.
One of these models, the redesigned XC90 will see itself stateside the end of next year. Following seven-passenger SUV mentioned, a new S40 small car will be up next.
As Volvo develops, you can bet that we'll cover noteworthy changes here on our blog. To learn more about what safety features each Volvo has and how they work, you can either browse our site or head into our showroom in Schaumburg, IL. We look forward to your visit!
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